![]() Gen Zers typically see influencers as more relatable and reachable than celebrities. ![]() Many of these videos are by influencers like David Dobrik, PewDiePie, and Emma Chamberlain. ![]() Most of the videos they watch on YouTube are user-generated. Teenage Gen Zers spend most of their time watching videos on YouTube (37%) and Netflix (35%). In fact, almost all Gen Zers own a cell phone. And with ongoing advancements in mobile technology, more of these videos are watched on smartphones. 65% of Gen Zers use Instagram daily and 62% of Gen Zers use YouTube daily. The two most popular platforms are Instagram and YouTube. Gen Z, people ages 7-22, are most likely to watch videos on social media. And we’ll also explore how they view video meant for marketing purposes. We’ll look at how they use video, specifically, their social media, news media, and streaming habits. Plus, their video-viewing habits are radically different from other generations-and from each other. Each consumes more video content than generations before them. To help you understand how to create and share videos with different generations, we’ll look at two of the youngest groups - Gen Z and millennials. If you don’t diversify your video content and the platforms its on, you could have low engagement and missed goals, leading to wasted effort. Whatever the reason for watching videos, video production teams have to adapt to different audiences. Others only watch videos when they need specific information. Some generations spend hours watching videos on social platforms like YouTube and Facebook. Different generations consume video differently.
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